Marketing Science Archives

4th July 2019 In Marketing Science

How experience-based brands can use the secret of benign envy to drive consumer purchase intention

In this month’s Marketing Science Cheat Sheet for brands we explore how brands tap into the powerful emotion of envy to trigger purchase intention in consumers. The Insight Consumers purchase intention can be triggered when they experience benign envy. Envy occurs when there is a perceived social gap....

31st May 2019 In Marketing Science

How Brands Can Tap Into The 10% Tipping Point Rule To Spread Their Message Into Mainstream Culture With Less Media Spend

In this month’s Marketing Science Cheat Sheet for brands we explore how brands can increase media effectiveness and ROI by utilising minority influence. The Insight Human behaviour is affected by the influence of individuals and the social networks, which link them together. This means that consumer attitudes...

31st May 2019 In Marketing Science

Marketing Science experiment finds that online conversions increased by 573% & sharing of brand creative in social networks by 600% using behavioural science.

Abstract StoryScience worked with The O2 to use Marketing Science to help them answer their biggest marketing question/challenge: “How to improve digital marketing effectiveness and increase online event ticket sales without increasing media spend?” We conducted a ‘behavioural audit’ which involved analysing the brands creative...

9th May 2019 In Advertising, Digital Marketing, Marketing Science, Marketing Science Cheat Sheets

How brands can use visual metaphors to influence consumer attitudes and enhance purchase intentions

In this month’s Marketing Science Cheat Sheet for brands we explore how consumers attitudes and purchases intentions are influenced by the use of visual metaphors in brands communications. The Insight Consumer attitudes and purchases intentions are enhanced more by the use of visual metaphor-based advertisements than non-metaphor...

12th April 2019 In Marketing Science

How brands can use two primal judgements to drive brand engagement and influence purchase intentions

In this month’s Marketing Science Cheat Sheet for brands we explore how consumers use two judgments (warmth and competence) to assess brands and how you can utilise this to influence purchasing decisions and drive consumer engagement. The Insight Consumers use the same two categories; warmth (what are...

8th March 2019 In Behavioural Science, Brand Strategy, Consumer Psychology, Marketing Science, Marketing Science Cheat Sheets, Marketing Strategy, Research

How to use the psychology of ‘us vs. them’ to develop powerful creative brand strategies

In this, our first edition of the Marketing Science Cheat Sheets for brands, we explore how you can use social identity theory to create an ‘Us vs. Them’ brand strategy that will increase message cut-through, brand bonding and social conversations. The Insight Consumers experience heightened levels of...

8th March 2019 In Brand Strategy, Marketing Science, Marketing Science Cheat Sheets, Marketing Strategy, Research

Announcement: New marketing science cheat sheets for brand marketers

What are the cheat sheets? The new Marketing Science Cheat Sheets is a must-read editorial series designed to make you the smartest person in the room during your next marketing meeting. We seek out and distill cutting-edge scientific discoveries, theories and insights about consumer behaviour and craft...

7th January 2019 In Consumer Psychology, Generation Z, Marketing Science, Research

The Science Of Generation Z Consumers: How To Avoid Irrelevance In The Post-Millennial World

Our guiding purpose is to pioneer science-based creative and deliver brand magic that audiences want and the real results clients need, and so we are delighted to have created the ultimate resource on Generation Z consumers, and are excited to announce the launch of our...

20th May 2016 In Marketing Science

Challenger Brand Strategies: 3 of The Top

Challenger Brand Strategies: 3 of The Top If you’re reading this, then the chances are you work for, or are thinking of breakthrough message methods for your own brand. You understand the importance of adopting an anchor strategy to communicate with your chosen audience and market...

20th May 2016 In Marketing Science

The Challengers: Billy Burgess, Global Marketing Manager, Perrier-Jouët

[vc_row][vc_column][vc_column_text] The Challengers: Billy Burgess, Global Marketing Manager, Perrier-Jouët For our first article, we spoke with Billy Burgess, Global Marketing Manager at Perrier-Jouët. Since its establishment in 1811, Perrier-Jouët has been one of France's most distinctive champagne houses, known for its elegant floral champagnes. As Global Marketing Manager,...

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