Marketing Science Archives

4th November 2019 In Marketing Science

How to trigger ‘keeping up with the Joneses’ and encourage consumer purchase intent

In this month’s Marketing Science Cheat Sheet for brands we explore how brands can tap into the power of benign envy to drive consumers desire to purchase luxury products. The Insight When benign envy is induced, consumers experience a stronger desire to purchase luxury products, as they...

7th October 2019 In Marketing Science

Science discovers how your social media strategy might be hurting your sales

In this month’s Marketing Science Cheat Sheet for brands, we explore how brands can improve their social media strategies by optimising for the effect of identity signalling. The Insight Consumers generally choose and purchase products that help them to express and reinforce their identity, both externally (to...

2nd September 2019 In Marketing Science

How the psychology of storytelling can make your brand videos go viral

In this month’s Marketing Science Cheat Sheet for brands we explore how brands can use story development in video content to drive views and shares, therefore increasing the chances of the content going viral. The Insight Consumers are more likely to share and watch videos that show...

4th July 2019 In Marketing Science

How experience-based brands can use the secret of benign envy to drive consumer purchase intention

In this month’s Marketing Science Cheat Sheet for brands we explore how brands tap into the powerful emotion of envy to trigger purchase intention in consumers. The Insight Consumers purchase intention can be triggered when they experience benign envy. Envy occurs when there is a perceived social gap....

31st May 2019 In Marketing Science

How Brands Can Tap Into The 10% Tipping Point Rule To Spread Their Message Into Mainstream Culture With Less Media Spend

In this month’s Marketing Science Cheat Sheet for brands we explore how brands can increase media effectiveness and ROI by utilising minority influence. The Insight Human behaviour is affected by the influence of individuals and the social networks, which link them together. This means that consumer attitudes...

31st May 2019 In Marketing Science

Marketing Science experiment finds that online conversions increased by 573% & sharing of brand creative in social networks by 600% using behavioural science.

Abstract StoryScience worked with The O2 to use Marketing Science to help them answer their biggest marketing question/challenge: “How to improve digital marketing effectiveness and increase online event ticket sales without increasing media spend?” We conducted a ‘behavioural audit’ which involved analysing the brands creative...

9th May 2019 In Advertising, Digital Marketing, Marketing Science, Marketing Science Cheat Sheets

How brands can use visual metaphors to influence consumer attitudes and enhance purchase intentions

In this month’s Marketing Science Cheat Sheet for brands we explore how consumers attitudes and purchases intentions are influenced by the use of visual metaphors in brands communications. The Insight Consumer attitudes and purchases intentions are enhanced more by the use of visual metaphor-based advertisements than non-metaphor...

12th April 2019 In Marketing Science

How brands can use two primal judgements to drive brand engagement and influence purchase intentions

In this month’s Marketing Science Cheat Sheet for brands we explore how consumers use two judgments (warmth and competence) to assess brands and how you can utilise this to influence purchasing decisions and drive consumer engagement. The Insight Consumers use the same two categories; warmth (what are...

8th March 2019 In Behavioural Science, Brand Strategy, Consumer Psychology, Marketing Science, Marketing Science Cheat Sheets, Marketing Strategy, Research

How to use the psychology of ‘us vs. them’ to develop powerful creative brand strategies

In this, our first edition of the Marketing Science Cheat Sheets for brands, we explore how you can use social identity theory to create an ‘Us vs. Them’ brand strategy that will increase message cut-through, brand bonding and social conversations. The Insight Consumers experience heightened levels of...

Like this? Share it…