Marketing Science experiment finds that online conversions increased by 573% & sharing of brand creative in social networks by 600% using behavioural science.

Abstract StoryScience worked with The O2 to use Marketing Science to help them answer their biggest marketing question/challenge: “How to improve digital marketing effectiveness and increase online event ticket sales without increasing media spend?” We conducted a ‘behavioural audit’ which involved analysing the brands creative...

How brands can use visual metaphors to influence consumer attitudes and enhance purchase intentions

In this month’s Marketing Science Cheat Sheet for brands we explore how consumers attitudes and purchases intentions are influenced by the use of visual metaphors in brands communications. The Insight Consumer attitudes and purchases intentions are enhanced more by the use of visual metaphor-based advertisements than non-metaphor...

How to use the psychology of ‘us vs. them’ to develop powerful creative brand strategies

In this, our first edition of the Marketing Science Cheat Sheets for brands, we explore how you can use social identity theory to create an ‘Us vs. Them’ brand strategy that will increase message cut-through, brand bonding and social conversations. The Insight  Consumers experience heightened levels of...

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