Estee Lauder – Culture-based Local Marketing Strategy


Help the Lab Series UK local marketing team understand differences in consumer gift-giving behaviours between the UK and USA to localise global marketing strategies.


Science showed us that gender roles in UK gift giving practices were more conservative than those in the USA.


Using our proprietary Intercultural Analysis tool and insights from the latest scientific studies into gift giving practices and gender roles we produced an evidence-based insights report that was used to localise the US-centric global marketing strategy.


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15th February 2018

Culture, Estée Lauder, Labs Series, Localisation, Market Research, Psychology
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