Hyatt – New Brand Identity For Declining Hotel Pub

 

Help the Hyatt group find a new identity for their London-based pub, The George, and attract a younger more affluent consumer.

 

Science showed us gender determines product consumption. Females are three times more likely to consume food while in a pub. Further evidence revealed that competitor hotels with a higher ratio of female customers were more profitable.

 

By using our science-based branding identity programme we created a new brand identity focused on a sassy female character. Pushing the meaning of brand identity we launched a Facebook chatbot that represented the strong female persona and autonomously engaged with consumers.

 

Click here to talk to us about how we can help solve your brand challenges with the power of science.

Date

7th October 2010

Tags
Behavioural Science, Branding, Chatbot, Hospitality Marketing, Hyatt
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