Launch two new flavours of their Rockstar Energy Drink brand to a Generation Z target audience and increase ROI of the brand’s music festival sponsorship.
Science showed us that Generation Z only have an 8 second attention span when online, expect to see real people in advertising and want brand experiences that blur the physical and digital worlds.
We helped the German PepsiCo marketing team activate their sponsorship of national music festivals online with a social media led campaign based on a series of highly emotive mobile video advertisements across various platforms.
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14th November 2017