Philips – Influencer Marketing Campaign


Get new shaver technology from Philips into the hands of NYC style and fashion influencers.


Science showed us that the hard to reach influencers supported social good projects and when they shared content organically (unpaid) it was altruistic in nature.


Working with the global roster of agencies we partnered with Mark Bustos, a Manhattan hair stylist who gives free street haircuts to homeless men. Building a meaningful partnership with him, we created heartfelt video content that showed Philips shavers being used to give great cuts, boosting the self-esteem of real men in a way that got noticed.


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2nd February 2018

Content Marketing, Generation Z, Influencer Marketing, Philips, Social Media
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