The O2 – Behavioural-based Digital Strategy

 

Increase brand awareness and reduce customer acquisition costs by developing a direct and ongoing relationship with the target audience.

 

Science showed us that we could use benign envy to generate event ticket sales. We further learnt that by integrating UGC into the creative assets we could tap into the ego of the consumer and this would encourage brand advocacy and positive word of mouth.

 

Using our behavioural science based planning framework STIMULUS and our proprietary Social Focus Group Tool, alongside our Generation Z panel, we developed an award winning digital strategy that spanned across social media, digital advertising, branded content, UGC and influencers.

 

Click here to talk to us about how we can help solve your brand challenges with the power of science.

Date

22nd August 2018

Tags
Behavioural Economics, Digital Strategy, Entertainment Marketing, Social Media, The O2, UGC
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