Storyscience Blog - StoryScience

9th May 2019 In Advertising, Digital Marketing, Marketing Science, Marketing Science Cheat Sheets

How brands can use visual metaphors to influence consumer attitudes and enhance purchase intentions

In this month’s Marketing Science Cheat Sheet for brands we explore how consumers attitudes and purchases intentions are influenced by the use of visual metaphors in brands communications. The Insight Consumer attitudes and purchases intentions are enhanced more by the use of visual metaphor-based advertisements than non-metaphor...

12th April 2019 In Marketing Science

How brands can use two primal judgements to drive brand engagement and influence purchase intentions

In this month’s Marketing Science Cheat Sheet for brands we explore how consumers use two judgments (warmth and competence) to assess brands and how you can utilise this to influence purchasing decisions and drive consumer engagement. The Insight Consumers use the same two categories; warmth (what are...

8th March 2019 In Behavioural Science, Brand Strategy, Consumer Psychology, Marketing Science, Marketing Science Cheat Sheets, Marketing Strategy, Research

How to use the psychology of ‘us vs. them’ to develop powerful creative brand strategies

In this, our first edition of the Marketing Science Cheat Sheets for brands, we explore how you can use social identity theory to create an ‘Us vs. Them’ brand strategy that will increase message cut-through, brand bonding and social conversations. The Insight Consumers experience heightened levels of...

8th March 2019 In Brand Strategy, Marketing Science, Marketing Science Cheat Sheets, Marketing Strategy, Research

Announcement: New marketing science cheat sheets for brand marketers

What are the cheat sheets? The new Marketing Science Cheat Sheets is a must-read editorial series designed to make you the smartest person in the room during your next marketing meeting. We seek out and distill cutting-edge scientific discoveries, theories and insights about consumer behaviour and craft...

7th January 2019 In Consumer Psychology, Generation Z, Marketing Science, Research

The Science Of Generation Z Consumers: How To Avoid Irrelevance In The Post-Millennial World

Our guiding purpose is to pioneer science-based creative and deliver brand magic that audiences want and the real results clients need, and so we are delighted to have created the ultimate resource on Generation Z consumers, and are excited to announce the launch of our...

20th May 2018 In Generation Z

What Does Your Brand Need to Do to Attract Generation Z Consumers?

What Does Your Brand Need to Do to Attract Generation Z Consumers? "From a spending perspective [teens] are millennials on steroids," Marcie Merriman, executive director of growth strategy and retail innovation at Ernst & Young. If you’re not familiar with the term, gen z, then now is the...