Storyscience Blog - StoryScience

8th March 2019 In Behavioural Science, Brand Strategy, Consumer Psychology, Marketing Science, Marketing Science Cheat Sheets, Marketing Strategy, Research

How to use the psychology of ‘us vs. them’ to develop powerful creative brand strategies

In this, our first edition of the Marketing Science Cheat Sheets for brands, we explore how you can use social identity theory to create an ‘Us vs. Them’ brand strategy that will increase message cut-through, brand bonding and social conversations. The Insight Consumers experience heightened levels of...

8th March 2019 In Brand Strategy, Marketing Science, Marketing Science Cheat Sheets, Marketing Strategy, Research

Announcement: New marketing science cheat sheets for brand marketers

What are the cheat sheets? The new Marketing Science Cheat Sheets is a must-read editorial series designed to make you the smartest person in the room during your next marketing meeting. We seek out and distill cutting-edge scientific discoveries, theories and insights about consumer behaviour and craft...

7th January 2019 In Consumer Psychology, Generation Z, Marketing Science, Research

The Science Of Generation Z Consumers: How To Avoid Irrelevance In The Post-Millennial World

Our guiding purpose is to pioneer science-based creative and deliver brand magic that audiences want and the real results clients need, and so we are delighted to have created the ultimate resource on Generation Z consumers, and are excited to announce the launch of our...

20th May 2018 In Generation Z

What Does Your Brand Need to Do to Attract Generation Z Consumers?

What Does Your Brand Need to Do to Attract Generation Z Consumers? "From a spending perspective [teens] are millennials on steroids," Marcie Merriman, executive director of growth strategy and retail innovation at Ernst & Young. If you’re not familiar with the term, gen z, then now is the...

20th March 2018 In Generation Z

Generation Z Consumers – The Facts

Generation Z Consumers – The Facts While Millennials are well researched and now, seemingly old news, what do we really know about Generation Z, as consumers? The post Millennial teenagers to young adults (13 to 17), are a pivotal force to be reckoned with in terms...

20th February 2018 In Generation Z

Why Do People Share Content Online?

Why do people share content online? Within minutes, Professor Robert Kelly’s live BBC interview on the impeachment of South Korean president Park Geun-hye went viral. Why? Because his two young children hilariously gatecrashed it. With more than 87 million views on Facebook alone, his family have...