27th January 2018 In Generation Z

Content Consumption vs. Content Sharing: What Brands Need to Know

[vc_row][vc_column][vc_column_text] Content Consumption vs. Content Sharing: What Brands Need to Know There’s a big difference between the content your audience consume versus what they share online. In order to make their content marketing strategies maximally effective, brands need to know what it means when consumers choose to...

20th May 2016 In Marketing Science

The Challengers: Nick Darken, Chief of Brand, Farmdrop

The Challengers: Nick Darken, Chief of Brand, Farmdrop Nick Darken is Chief of Brand at Farmdrop, the grocery challenger brand here to fix the food chain. It’s all about sustainability, and the farmers get the majority of the retail price too, helping Farmdrop distance itself from...

20th May 2016 In Marketing Science

The Challengers: Kerstin Robinson, Co-founder, Nix & Kix

[vc_row][vc_column][vc_column_text] The Challengers: Kerstin Robinson, Co-founder, Nix & Kix Kerstin Robinson left a career in finance to set up Nix & Kix, an award-winning drinks manufacturer challenging the non-alcoholic drinks market by adding a splash of spice for a kick of happiness. Together with business partner Julia...

20th May 2016 In Marketing Science

The Challengers: Jo Moore, Executive Brand Director, Lenovo

[vc_row][vc_column][vc_column_text] The Challengers: Jo Moore, Executive Brand Director, Lenovo Executive Brand Director, Jo Moore, leads a team of global marketers at Lenovo, developing brand strategy, identity and content for products including Motorola, Think and Yoga. Their remit is to relentlessly drive innovation from the pocket to the...

20th May 2016 In Marketing Science

The Challengers: Alastair Pegg, Marketing Director, Co-operative Bank

[vc_row][vc_column][vc_column_text] The Challengers: Alastair Pegg, Marketing Director, Co-operative Bank Britain’s seventh biggest lender, the Co-operative Bank is an ethical bank. This means it avoids investing in companies associated with the arms trade, fossil fuel extraction, genetic engineering, animal testing and the use of sweatshops. Such a...