What Does Your Brand Need to Do to Attract Generation Z Consumers? "From a spending perspective [teens] are millennials on steroids," Marcie Merriman, executive director of growth strategy and retail innovation at Ernst & Young. If you’re not familiar with the term, gen z, then now is the...
Generation Z Consumers – The Facts While Millennials are well researched and now, seemingly old news, what do we really know about Generation Z, as consumers? The post Millennial teenagers to young adults (13 to 17), are a pivotal force to be reckoned with in terms...
Why do people share content online? Within minutes, Professor Robert Kelly’s live BBC interview on the impeachment of South Korean president Park Geun-hye went viral. Why? Because his two young children hilariously gatecrashed it. With more than 87 million views on Facebook alone, his family have...
[vc_row][vc_column][vc_column_text] Content Consumption vs. Content Sharing: What Brands Need to Know There’s a big difference between the content your audience consume versus what they share online. In order to make their content marketing strategies maximally effective, brands need to know what it means when consumers choose to...
The Challengers: Nick Darken, Chief of Brand, Farmdrop Nick Darken is Chief of Brand at Farmdrop, the grocery challenger brand here to fix the food chain. It’s all about sustainability, and the farmers get the majority of the retail price too, helping Farmdrop distance itself from...
[vc_row][vc_column][vc_column_text] The Challengers: Kerstin Robinson, Co-founder, Nix & Kix Kerstin Robinson left a career in finance to set up Nix & Kix, an award-winning drinks manufacturer challenging the non-alcoholic drinks market by adding a splash of spice for a kick of happiness. Together with business partner Julia...