20th May 2016 In Marketing Science

The Challengers: Jo Moore, Executive Brand Director, Lenovo

[vc_row][vc_column][vc_column_text] The Challengers: Jo Moore, Executive Brand Director, Lenovo Executive Brand Director, Jo Moore, leads a team of global marketers at Lenovo, developing brand strategy, identity and content for products including Motorola, Think and Yoga. Their remit is to relentlessly drive innovation from the pocket to the...

20th May 2016 In Marketing Science

The Challengers: Alastair Pegg, Marketing Director, Co-operative Bank

[vc_row][vc_column][vc_column_text] The Challengers: Alastair Pegg, Marketing Director, Co-operative Bank Britain’s seventh biggest lender, the Co-operative Bank is an ethical bank. This means it avoids investing in companies associated with the arms trade, fossil fuel extraction, genetic engineering, animal testing and the use of sweatshops. Such a...

20th May 2016 In Marketing Science

The Challengers: Hugh Thomas, Co-CEO, Ugly Drinks

[vc_row][vc_column][vc_column_text] The Challengers: Hugh Thomas, Co-CEO, Ugly Drinks “In a time of fake news and alternative facts in both politics, popular culture and food and drink marketing, the Ugly Truth stands for transparency and honesty. We are taking on a world of sugary and sweetened carbonated soft...

20th May 2016 In Marketing Science

The Challengers: Ernest Cheng, Global Content Marketing Manager, ASUS

[vc_row][vc_column][vc_column_text] The Challengers: Ernest Cheng, Global Content Marketing Manager, ASUS When you think about challenger brands, ASUS, the Taiwan-based multinational computer hardware and consumer electronics company, may not be the first to spring to mind. However, a market leader in one area can be a challenger in...

20th May 2016 In Marketing Science

The Challengers: Ami Blackburn, International Brand Manager, Quorn

[vc_row][vc_column][vc_column_text] The Challengers: Ami Blackburn, International Brand Manager, Quorn Quorn, the company behind the incredibly popular range of meat alternatives, is a business with a vision: to deliver "better protein for you and the planet." By 2050 the world population will reach nine billion people, and to...

20th May 2016 In Marketing Science

The Challengers: Hayley Murgett, Marketing Controller, Kallo

[vc_row][vc_column][vc_column_text] The Challengers: Hayley Murgett, Marketing Controller, Kallo Hayley Murgett is Marketing Controller for Kallo, a Wessanen food brand. Kallo is challenging the “Free From” market by leaning away from medicinal and functional towards a brand that looks amazing, tastes great and operates like any other mainstream...