20th May 2016 In Marketing Science

The Challengers: Ami Blackburn, International Brand Manager, Quorn

[vc_row][vc_column][vc_column_text] The Challengers: Ami Blackburn, International Brand Manager, Quorn Quorn, the company behind the incredibly popular range of meat alternatives, is a business with a vision: to deliver "better protein for you and the planet." By 2050 the world population will reach nine billion people, and to...

20th May 2016 In Marketing Science

The Challengers: Hayley Murgett, Marketing Controller, Kallo

[vc_row][vc_column][vc_column_text] The Challengers: Hayley Murgett, Marketing Controller, Kallo Hayley Murgett is Marketing Controller for Kallo, a Wessanen food brand. Kallo is challenging the “Free From” market by leaning away from medicinal and functional towards a brand that looks amazing, tastes great and operates like any other mainstream...

20th May 2016 In Marketing Science

The Challengers: Billy Burgess, Global Marketing Manager, Perrier-Jouët

[vc_row][vc_column][vc_column_text] The Challengers: Billy Burgess, Global Marketing Manager, Perrier-Jouët For our first article, we spoke with Billy Burgess, Global Marketing Manager at Perrier-Jouët. Since its establishment in 1811, Perrier-Jouët has been one of France's most distinctive champagne houses, known for its elegant floral champagnes. As Global Marketing Manager,...

20th May 2016 In Marketing Science

Challenger Brand Strategies: 3 of The Top

Challenger Brand Strategies: 3 of The Top If you’re reading this, then the chances are you work for, or are thinking of breakthrough message methods for your own brand. You understand the importance of adopting an anchor strategy to communicate with your chosen audience and market...

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